How to promote your art like a pro

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Regardless of the artistic discipline you practice, knowing how to correctly share your art on social networks is key. Instagram, in particular, is a perfect platform to visually share everything we want. For emerging artists, who often do not have a website, Instagram can be the perfect online portfolio.

Learn with us how to improve your online presence with these simple tips. Don’t forget to check our Resources page to see more!

1

Define your style

Defining your style is very important. Use Instagram to display pieces that revolve around a specific theme or style. People who decide to follow you will expect you to maintain a this specific style, theme and aesthetic. It is proven that people decide whether to follow a user or not based on their last 6-9 photos (the ones that are seen when entering your profile without having to scroll) so always keep an eye on how your publications look all together. The following app may help you schedule and visually plan your posts: 

Screenshot 2020-09-01 at 20.08.05
Preview: Planner for Instagram (App)

Preview is your visual planner for Instagram. Predict what your feed will look like before you post anything on Instagram. It has all the features you need in one app. No more switching between multiple apps.

2

Post your best work and also the creative process

Put quality before quantity. It is true that it is important to post regularly, but avoid posting meaningless. We know that not every day a piece is finished, and that an artist may not be satisfied with the final result of a work. Post on Instagram only those works that you are proud of and that you think represent you as an artist. While you’re creating, remember that posts in which the artist shows his/her creative process are also highly appreciated.

3

Show who you are

Your instagram feed should reflect not only who you are as an artist, but also who you are as a person. Do not forget to present your works, explain to your followers what is behind them. Don’t be afraid to post a post that isn’t necessarily related to your art (but not too many). Posts related to the artist’s life tend to interest his/her followers. We know that “be yourself” advice is very common, but it is true. Don’t pretend to be one way just because you think others will like you more. Keep in mind that your personality is reflected in your art.

4

Use hashtags

Yes, hashtags are important. They make it easier for other people who do not follow you to reach your profile. Use them! Remember that there is currently a limit of 30 hashtags per post. There are several web pages that you can use to check which hashtags related to the world of art are the most used. For example, the following one:

ALL HASHTAG

Not sure which hashtags to use? You can use this hashtag generator which will give you the top 30 and more hashtags based off of one keyword selection.

5

Interact with the community

This is very important. Never forget to reply to the comments you receive, to the messages, … Building a community is much more than increasing the number of followers. Get involved, check every day the main hashtags related to art or those that best relate to your style or specific discipline. Like posts, comment on those posts that catch your attention, follow artists who may inspire you, .. In short, remember that a community is not built using bots or apps that promise rapid growth in the number of followers. A community is much more.

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